Now enrolling · New York metro area
A physician-led longevity practice

"Let's just watch it"
isn't a plan.

Veya turns borderline labs and rising risk into a personalized protocol — built on peer-reviewed evidence and coordinated across medication, nutrition, fitness, and mental health.

The problem

The signs are there.
Traditional health care isn't built to act on them.

A borderline lab, a family member's heart attack, lower energy — early signals that the next decade of your health needs more attention than the last. Most patients leave their physical with vague advice and not much else. Veya turns early signals into a real strategy, anchored in what the evidence actually says about extending healthspan.

What Veya does

A physician-led practice that builds and manages your plan.

01

Diagnostics that go deep

Comprehensive labs, body composition, cardiovascular and fitness assessment. We measure what matters — not just what insurance covers.

02

Anchored in the evidence

Every protocol is built on peer-reviewed research and the modifiable factors with the largest measurable impact on healthspan. Not trends. Not anecdotes.

03

Frequent touchpoints

Regular physician visits to review progress and adjust. More frequent check-ins with your coaching team — measured in weeks, not months. Your plan adjusts as your data and your life evolve.

The protocol

Four pillars. One coordinated plan.

Veya's protocol is built around the four areas with the largest measurable impact on long-term health. Each is anchored in the evidence, personalized to your data, and coordinated by your physician — not delivered as four separate referrals.

Medication

Physician-managed prescribing across cardiometabolic, hormonal, and weight-related therapies. Evidence-based, conservative, and titrated to your specific data.

Nutrition

Personalized to your biomarkers and goals — built around the dietary factors with the strongest mortality data, not the latest trend.

Fitness

Training programs aligned to your baseline assessment and targeting the biometrics most strongly tied to longevity: VO₂ max, grip strength, lean mass, gait speed.

Mental health

Sleep, stress, sense of purpose, and social connection — addressed as core levers, not afterthoughts. Each has measurable evidence tied to all-cause mortality.

Veya's protocols draw from landmark peer-reviewed research, including Li et al. 2018 (Circulation), GBD 2019, and Ding et al. 2016 (Lancet). The framework is detailed in Protocol 21 →

This is an active relationship, not an annual visit. You're in regular contact with your physician and your coaching team on a rhythm built around your plan, not the calendar.

How it works

From signal to strategy to lasting change.

01

Intro call

A free 30-minute conversation. We learn about your goals and assess fit before anything else.

02

Baseline assessment

Comprehensive diagnostics across labs, body composition, cardiovascular health, and fitness.

03

Plan development

Your physician builds your personalized protocol across medication, nutrition, fitness, and mental health, with clear targets.

04

Physician care that compounds

Recurring visits to review labs, adjust medication, and evolve the strategy as your data shifts.

05

Coaching that stays close

More frequent touchpoints across nutrition, fitness, and mental health - checking in on adherence, troubleshooting, and adjusting in real time.

The physician

Built by a board-certified physician trained in longevity medicine.

Veya is led by Dr. Nicholas Cohen, MD — board-certified in Family Medicine and Lifestyle Medicine, and trained at NYU School of Medicine and Case Western Reserve University. Before his medical career, he served with the U.S. Army Rangers, an environment that forged his systematic, data-driven approach.

He's spent 15+ years in clinical practice and built Protocol 21, the evidence-based longevity framework anchored in peer-reviewed mortality data — which underlies how Veya operates. He views longevity not just as a clinical science, but as a daily practice. Outside the work that goes into Protocol 21, you'll find him field-testing his own protocols — whether analyzing his wearable recovery data, pushing limits on the climbing wall, or making turns on the mountain.

Read more about Protocol 21
15+
Years clinical experience
NYU
School of Medicine
82nd
Airborne Division veteran
Dr. Nicholas Cohen, MD
Who this is for

Veya is for you if…

Common questions

Good questions deserve real answers.

Is Veya a replacement for my primary care doctor?

Veya is focused on longevity — building and managing a personalized plan to extend your healthspan. Some members use Veya as their main source of primary care; others use it as a complement to existing care. Your physician helps interpret results, think through options, and coordinate when appropriate, but does not replace hospital, emergency, or specialty care.

What does "evidence-based" actually mean here?

Veya's protocols are anchored in landmark peer-reviewed research — including Li et al. 2018 (Circulation), GBD 2019, and Ding et al. 2016 (Lancet) — that quantifies the modifiable factors with the largest measurable impact on healthspan. Targets are conservative, sourced, and adjusted as the evidence evolves. The full framework is detailed in Protocol 21.

Do you order labs and prescribe medication?

Yes. Your physician orders comprehensive diagnostics and prescribes medication where indicated — including cardiometabolic, hormonal, and weight-related therapies.

What pillars does the protocol cover?

Medication, nutrition, fitness, and mental health — coordinated as one integrated plan rather than four separate referrals.

Investment

Built for long-term commitment, not quick fixes.

The baseline assessment is your starting point. Ongoing membership is where the real work happens — sustained physician care, coordinated execution across nutrition, fitness, and mental health, and adjustments as your data evolves.

Baseline assessment

$1,500
One-time
  • Comprehensive labs (100+ biomarkers)
  • DNA methylation
  • Body composition (DEXA scan)
  • Cardiovascular and fitness assessment (VO₂ max, resting metabolic rate)
  • Physician interpretation and recommendations

Baseline assessment + ongoing membership

$7,200/yr
  • Everything in the baseline assessment
  • Ongoing sprints with your health team — nutrition, fitness, and mental health
  • Regular physician check-ins to update your plan and adjust medications
  • Re-testing and protocol refinement as your data evolves

Ready for a real plan?

Start with a free 30-minute intro call. We'll learn about your goals and assess fit — no commitment.

Not ready to book? Join our email list